STRICTLY CONFDENTIAL AND NOT FOR RELEASE BEFORE WEDNESDAY, 14TH OCTOBER [1954]

NEW-LOOK RILEY 1½ LITRE SALOON

Extensive body restyling, providing greater ease of access, is the outstanding feature of the latest Riley 11/2 litre Saloon announced today by The Nuffield Organization. 

Completely redesigned front and rear wings and the abolition of the running board in favour of sill panels enhance its appearance and afford easier access for the occupants. Spats partially shroud the rear wheels but leave the wheel centres exposed.

The side lamps are now faired into the front wings and beneath the re-shaped headlamps are twin fog lamps recessed into the wings as standard fittings.

The Riley 11/2 litre Saloon retains the well-proved 4-cylinder engine of 1496 c.c. which develops 55 b.h.p. at 4,500 r.p.m. With the coach-built body, the complete design, well-known for its low centre of gravity and Riley "Torsionic" independent front suspension, enables long journeys to be covered effortlessly and in absolute safety. All upholstery is covered in the finest quality leather; a folding centre armrest is fitted to the rear seat and ash trays are readily to hand to drivers and passengers.

A full set of instruments, including a water temperature gauge, ammeter and clock, are well grouped in a handsome walnut panel. A heater, with in-built demisting ducts, is fitted as standard.

Colours are as follows:-

The home list price of the Riley 11/2 Litre Saloon is;-